More jumbos! Beer consumption on the rise in Ethiopia

Posted on May 16, 2011


Beer is quickly becoming one of Ethiopia’s favourite drinks, with consumption rates expected to increase by 15 per cent annually over the next five years. Luc van Kamenade reports from Addis Ababa on Africa’s newest nation of beer drinkers.

The English Premier League will soon be drawing to a close. A crowd of two hundred Manchester United and Chelsea supporters has gathered at the Beemnet bar in the Ethiopian capital, Addis Ababa. They chant and cheer and order beer… lots of beer.

Waiter, Kedir Leshade, weaves his way through narrow holes in the crowd. He carries up to ten mugs of beer, locally known as ‘jumbos’, which he dexterously delivers to hysterical groups of football fans, whilst collecting empty tankards and catching a glimpse of the game himself.

“It is a madhouse,” Kedir says, while waiting for the bartender to refill the empty mugs he just collected. “And not just on game nights, I run my ass off every weekend.”

Read the full report on Radio Netherlands Worldwide.